Why Underpricing Sometimes Sells for More

Strategic underpricing works when three things are true: inventory in the segment is tight, the home shows in the top quartile, and marketing reaches beyond the MLS in the first 72 hours.

When those aren't in place, underpricing does exactly what you'd expect: it sells for less than the comparables.

The takeaway: pricing is not a formula. It's a strategy chosen for your specific home, in this specific week.